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Bibliographic Details

Title: Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together
Publisher: Knowledge Exchange
Publication Date: 1998
Language: English
ISBN 10: 1888232420
ISBN 13: 9781888232424
Binding: Soft cover
Condition: very_good

About this title

Synopsis

Reveals why the most successful businesses are those that build close win-win relationships with their customers.

About the Author

Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.

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Greenworldbooks
3703 Avenue E East, Arlington, TX, 76011, U.S.A.

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