Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
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Language: English
Published by Knowledge Exchange, 1996
- Hardcover
- New

Hardcover
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- Title
- Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
- Author
- Wiersema, Fred
- Publisher
- Knowledge Exchange
- Publication year
- 1996
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1888232005
- ISBN 13
- 9781888232004
Offers ideas for establishing and maintaining close customer relationships, creating innovative and optimal bonds, and avoiding customer service errors to maximize profits
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About the Author
Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.
"About the title" may belong to another edition of this title.
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