Title: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Publisher: Knowledge Exchange
Publication Date: 1996
Language: English
ISBN 10: 1888232005
ISBN 13: 9781888232004
Binding: Hardcover
Condition: New

About this title

Synopsis

Offers ideas for establishing and maintaining close customer relationships, creating innovative and optimal bonds, and avoiding customer service errors to maximize profits

About the Author

Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.

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