Customer Relationship Management: A Case of Service Sector

Language: English

Published by LAP LAMBERT Academic Publishing Mai 2018, 2018

3330055510 / 9783330055513

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour . 152 pp. Englisch.…

Seller Inventory # 9783330055513

Title
Customer Relationship Management: A Case of Service Sector
Author
Maraj Sofi
Publisher
LAP LAMBERT Academic Publishing Mai 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3330055510
ISBN 13
9783330055513
Item weight
244 grams
Dimensions
220x150x10 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
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BuchWeltWeit Ludwig Meier e.K.

Germany