Data Mining: Building Competitive Advantage [With CDROM]

Groth, Robert

ISBN 10: 0130862711 / ISBN 13: 9780130862716

Published by Prentice Hall, 1999

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.85. Seller Inventory # G0130862711I3N00

Synopsis:

Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Mining: Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply them-hands-on, through real applications! Coverage includes: * Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications * The data mining process, start to finish * Todays newest, most successful approaches and algorithms * Data mining pitfalls-and how to avoid them * A close look at industry-leading tools from Angoss and RightPoint Whether youre a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises. About the CD-ROM The accompanying CD-ROM includes full trial editions

About the Author:

ROBERT GROTH has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL

Bibliographic Details

Title: Data Mining: Building Competitive Advantage ...
Publisher: Prentice Hall
Publication Date: 1999
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition