Data Mining, w. CD-ROM: Building Competitive Advantage

Groth, Robert:

ISBN 10: 0130862711 / ISBN 13: 9780130862716

Published by Prentice Hall International, 1999

About this Item

325 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Ohne CD-Room Sprache: Englisch Gewicht in Gramm: 469. Seller Inventory # 330658

Bibliographic Details

Title: Data Mining, w. CD-ROM: Building Competitive...

Publisher: Prentice Hall International

Publication Date: 1999

Binding: Taschenbuch

Condition: Gut

Edition: 2nd Edition

About this title

Synopsis:

Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Mining: Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply them-hands-on, through real applications! Coverage includes: * Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications * The data mining process, start to finish * Todays newest, most successful approaches and algorithms * Data mining pitfalls-and how to avoid them * A close look at industry-leading tools from Angoss and RightPoint Whether youre a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises. About the CD-ROM The accompanying CD-ROM includes full trial editions

About the Author:

ROBERT GROTH has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL