Database Marketing: Strategy and Implementation
Language: English
Published by Wiley, 1990
- Hardcover
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Hardcover
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- Title
- Database Marketing: Strategy and Implementation
- Author
- Stone, Merlin,Shaw, Robert
- Publisher
- Wiley
- Publication year
- 1990
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0471623458
- ISBN 13
- 9780471623458
Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.
"Synopsis" may belong to another edition of this title.
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