Decoding Advertisements (Ideas in Progress)

Williamson Dir, Judith

ISBN 10: 0714526150 / ISBN 13: 9780714526157

Published by Marion Boyars Publishers, 1994

About this Item

Seller Inventory # U9780714526157

Bibliographic Details

• Title: Decoding Advertisements (Ideas in Progress)
• Publisher: Marion Boyars Publishers
• Publication Date: 1994
• Language: English
• ISBN 10: 0714526150
• ISBN 13: 9780714526157
• Binding: Soft cover
• Edition: 1780498980.
• Condition: Very Good
• Dust Jacket Condition: 8076034
• Signed: 6/3/2026 3:03:00 PM
• Seller catalogs:
  • 1
  • 9780714526157
  • U

About this title

Synopsis

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

About the Author

Judith Willimason is currently Visiting Professor at City University, London.