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Bibliographic Details

Title: Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
Publisher: Marion Boyars 22/01/2010
Publication Date: 2010
Language: English
ISBN 10: 0714526150
ISBN 13: 9780714526157
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

About the Author

Judith Willimason is currently Visiting Professor at City University, London.

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