Decoding Advertisements
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Language: English
Published by Marion Boyars Publishers., 1994
- Softcover
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- Title
- Decoding Advertisements
- Author
- Williamson, Judith
- Publisher
- Marion Boyars Publishers.
- Publication year
- 1994
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0714526150
- ISBN 13
- 9780714526157
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
"Synopsis" may belong to another edition of this title.
About the Author
Judith Willimason is currently Visiting Professor at City University, London.
"About the title" may belong to another edition of this title.
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