Title: Demographics: A Guide to Methods and Data Sources for Media, Business, and Government
Publisher: Taylor & Francis Ltd
Publication Date: 2006
Language: English
ISBN 10: 1594511780
ISBN 13: 9781594511783
Binding: Paperback / softback
Condition: New
Weight: 316 grams

About this title

Synopsis

Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.

About the Author

Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin

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