The Design Agenda: A Guide to Successful Design Management

Cooper, Rachel, Press, Mike

ISBN 10: 0471941069 / ISBN 13: 9780471941064

Published by Wiley, 1995

About this Item

Like New.

Seller Inventory # ERICA75804719410696

Bibliographic Details

• Title: The Design Agenda: A Guide to Successful Design Management
• Publisher: Wiley
• Publication Date: 1995
• Language: English
• ISBN 10: 0471941069
• ISBN 13: 9780471941064
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
* draws on the best methods to provide practical guidance oneffective design management

* contains a unique resource guide to enable further study andresearch

* contains contemporary examples to illustrate the value of wellmanaged design
In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.

About the Author

About the authors Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in Design Management. Mike Press is a Principal Lecturer in Design Management in the Design School at Staffordshire University. He was formerly a Research Consultant for local government on economic development and innovation. He has developed degree and post-graduate courses in design management for both business and design students.