Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

John Edson, Ernest Beck,

ISBN 10: 1118290313 / ISBN 13: 9781118290316

Published by John Wiley & Sons July 2012, 2012

About this Item

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. 'Design Like Apple' uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly 'Design Like Apple.' 'Note: This is a test. This is a duplicate. Please disregard'--.

Seller Inventory # 132738

Bibliographic Details

• Title: Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
• Publisher: John Wiley & Sons July 2012
• Publication Date: 2012
• Language: English
• ISBN 10: 1118290313
• ISBN 13: 9781118290316
• Binding: Hardcover
• Condition: New
• Seller catalogs:
  • Industrial Design - Theory

About this title

Synopsis

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

• Offers behind-the-scenes stories from current and recent Apple insiders
• Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
• Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

About the Author

is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.