Design for Communication : Conceptual Graphic Design Basics

Elizabeth Resnick

ISBN 10: 0471418293 / ISBN 13: 9780471418290

Published by Wiley Jun 2003, 2003

About this Item

Neuware - Complete coverage of basic design principles illustrated by student examplesDesign for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.Assignments are organized from basic to advanced within six sections:\* The elements and principles of design\* Typography as image\* Creative word play\* Word and image\* Grid and visual hierarchy\* Visual advocacyDesign for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Seller Inventory # 9780471418290

Bibliographic Details

• Title: Design for Communication : Conceptual Graphic Design Basics
• Publisher: Wiley Jun 2003
• Publication Date: 2003
• Language: English
• ISBN 10: 0471418293
• ISBN 13: 9780471418290
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 233W x 192H x 13D millimeters 233 millimeters width by 192 millimeters height by 13 millimeters depth
• Weight: 549 grams

About this title

Synopsis

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

About the Author

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.