Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)

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ISBN 10: 1472573676 / ISBN 13: 9781472573674

Published by -, 2015

About this Item

Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Seller Inventory # 7719-9781472573674

Bibliographic Details

• Title: Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
• Publisher: -
• Publication Date: 2015
• Language: English
• ISBN 10: 1472573676
• ISBN 13: 9781472573674
• Binding: paperback
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed.

In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.

The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

About the Author

Kathryn Best was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator: please see www.kathrynbest.com.