Design Thinking Research: Measuring Performance in Context
Hasso Plattner, Christoph Meinel, Larry Leifer
ISBN 10: 3662608855 ISBN 13: 9783662608852
Published by SPRINGER
New
Soft cover
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Basi6 International, Irving, TX, U.S.A.
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About this Item
Description:
New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-361986
Synopsis:
This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related start to influence companies, the economy, our culture, and society.
The perpetual pursuit for inventions, new creations and innovations is inherent to human nature. The concept behind co-creation may sound simple, however, it is both an essential element of Design Thinking and highly complex. It is about creating positive synergies for all parties involved.
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Bibliographic Details
Title: Design Thinking Research: Measuring ...
Publisher: SPRINGER
Binding: Soft cover
Condition: Brand New
Edition: International Edition