Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design
Language: English
Published by New Riders Pub, 2010
- Softcover
- Used

Seller: More Than Words, Waltham, MA, U.S.A.More Than Words
AbeBooks seller since November 30, 2010
Condition: Used - Good
US$ 1.49
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- Title
- Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design
- Author
- Hoekman, Robert, Jr.
- Publisher
- New Riders Pub
- Publication year
- 2010
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321749855
- ISBN 13
- 9780321749857
- Edition
- 2nd Edition
- Series
- Book 30 of 141: Voices That Matter
We need to:
Make decisions based not on whim, but on strategy
Build only what's absolutely necessary
Quickly turn beginning users into intermediates
Prevent errors when possible and gracefully handle those we cannot prevent
Reduce and refine task flows to make the complex clear
Design not for users, but for their situations
Be persuasive by helping users make decisions that align with their needs
Ignore the demands of users and stick to a vision (gasp!)
"Synopsis" may belong to another edition of this title.
About the Author
Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.
He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.
Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.
Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.
"About the title" may belong to another edition of this title.
More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
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