Designing Surveys: A Guide to Decisions and Procedures
Language: English
Published by SAGE Publications Inc, 2005
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
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Add to basketItem description from seller
The technologies used to conduct surveys have changed dramatically since the mid-90s when the First Edition appeared. The Second Edition takes into account these changes, building on the material provided in the original book. The result is an accurate account of how modern survey research is actually conducted, compiled with the needs and goals of the novice researcher in mind. It presents the design and conduct of a survey as a process of closely related decision points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product - the data - is of high reliability and validity.Key features include: a comprehensive section on internet surveys, their methodology, summary of experiences and practices to date and how internet surveys interface with more traditional methods; changes in telephone survey design and data collection procedures due to rising nonresponse rates (this will include combined methods of data collection and the use of respondent incentives) and call screening (and other) technologies; and, the increase use of web sites and package programs for variance estimation, data analysis and data dissemination.…
Seller Inventory # CIN0761927468G
- Title
- Designing Surveys: A Guide to Decisions and Procedures
- Author
- Ronald F Czaja
- Publisher
- SAGE Publications Inc
- Publication year
- 2005
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0761927468
- ISBN 13
- 9780761927464
- Edition
- 2nd Edition
The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.
"Synopsis" may belong to another edition of this title.
About the Author
Johnny Blair is Senior Survey Methodologist at Abt-SRBI. Previously, he was a Principal Scientist at Abt Associates and a manager of survey operations at the University of Maryland Survey Research Center and the University of Illinois (Urbana-Champaign) Survey Research Laboratory. Over a forty-year career in survey research, he has designed and/or implemented surveys for health (including HIV high risk populations), education (including large-scale student assessments), environment (including contingent valuation), and criminal victimization (including proxy reporting) surveys among other areas.
He has conducted methodological research on sampling rare populations, measurement error in proxy reporting, cognitive and usability testing of computer-based student writing assessments and data quality in converted refusal interviews. He has been involved in a decade-long program of research on cognitive interview pretesting, most recently on the theory of pretest sample size and the validation of pretest problem identification.
He has been a member of the editorial board of Public Opinion Quarterly, and has served on several National Research Council Panels and been a consultant to many federal agencies, academic organizations, law firms and other companies. Since 1996, he has served on the Design and Analysis Committee (DAC) for the National Assessment of Educational Progress, NAEP, the Nation’s Report Card.
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World of Books Inc
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