An extraordinarily powerful process that has proven to deliver immediate results for some of the country's most admired business leaders: higher productivity, improved quality at lower cost, reduced employee turnover, and superior financial performance. With stories of vision, endurance, faith and failure, Destination Profit delivers dozens of exercises and key business examples that lay out step-by-step how to apply the authors' unique 4-A Process-awareness, alignment, accountability, adaptation-to create a people-centered organization that is productive, profitable, and a sustained competitive leader. Readers will discover that this process begins with destination as the goal that organizations and individuals within them want to reach-their own best workplace.

About the Author

Scott Cawood, Ph.D., is president of ModernThink, a consulting firm dedicated to helping companies build profitable organizations where people want to work. His clients have included Kellogg, Dow Chemical, PwC, and Sovereign Bank. Formerly Cawood served as vice president at the Great Place to Work Institute, creator of Fortune magazine's annual "100 Best Companies to Work For" list, as well as in senior executive positions at Revlon and W.L. Gore & Associates. He speaks internationally on how to turn a company's culture into a competitive advantage.

Rita V. Bailey is founder and CEO of QVF Partners, a consulting firm committed to helping organizations create people-focused cultures. A twenty-five-year veteran of Southwest Airlines, serving most recently as director of the University for People, she knows the benefits of a work environment developed on the strengths of its people. Her insights on culture and people strategies have been featured in Fortune, BusinessWeek, and the Wall Street Journal. An international speaker and advisor, she was national board chair of the American Society for Training & Development in 2005.

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