Developing a Creative and Innovative Integrated Marketing Communication Plan
Language: English
Published by Pearson, 1998
- Softcover
- Used

Condition: Used - As new
US$ 6.91
Quantity: 1 available
Add to basketItem description from seller
: Este libro, escrito desde una perspectiva gerencial, abarca todas las áreas principales y aumenta la capacidad de los estudiantes para aprender el material a través de un 'diagrama de flujo' o un diagrama 'cómo hacer' en profundidad. Se centra en la creación de un Plan de Comunicación de Marketing Integrado (IMC). EAN: 9780137783335 Tipo: Libros Categoría: Negocios y Economía Título: Developing a Creative and Innovative Integrated Marketing Communication Plan Autor: James R. Ogden Editorial: Pearson Idioma: en Páginas: 192 Formato: tapa blanda.
Seller Inventory # Happ-2023-05-11-2694db2d
- Title
- Developing a Creative and Innovative Integrated Marketing Communication Plan
- Author
- James R. Ogden
- Publisher
- Pearson
- Publication year
- 1998
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0137783337
- ISBN 13
- 9780137783335
- For advertising and marketing courses in the schools of business and journalism.
- Able to be used as both a stand alone item or a supplement to current advertising books, this “how to” book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .
"Synopsis" may belong to another edition of this title.
Shipping rates from Spain to U.S.A.
| Item | 7 to 12 business days | 2 to 4 business days |
|---|---|---|
| First item | US$ 10.07 | US$ 22.40 |
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Hamelyn Technologies
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