Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

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Bibliographic Details

Title: Developing a Creative and Innovative Integrated Marketing Communication Plan
Publisher: Pearson
Publication Date: 1998
Language: English
ISBN 10: 0137783337
ISBN 13: 9780137783335
Binding: Soft cover
Condition: very_good

About this title

Synopsis

For advertising and marketing courses in the schools of business and journalism.
Able to be used as both a stand alone item or a supplement to current advertising books, this “how to” book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .

"About this title" may belong to another edition of this title.

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