Developing New Products & Services and Operating Profitably Essentials
Language: English
Published by Research & Education Assn, 2000
- Softcover
- Used
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- Title
- Developing New Products & Services and Operating Profitably Essentials
- Author
- James, Robert W.,Research, The Staff of,Woelfel, Charles J.,Association, Education,Rea
- Publisher
- Research & Education Assn
- Publication year
- 2000
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0878912479
- ISBN 13
- 9780878912476
This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
"Synopsis" may belong to another edition of this title.
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