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Bibliographic Details

Title: Developing New Products & Services and Operating Profitably Essentials
Publisher: Research & Education Assn
Publication Date: 2000
Language: English
ISBN 10: 0878912479
ISBN 13: 9780878912476
Binding: paperback
Condition: Very Good

About this title

Synopsis

This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

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