Development Communication: Reframing the Role of the Media

McPhail, Thomas L.

ISBN 10: 1405187948 / ISBN 13: 9781405187947

Published by Blackwell Pub, 2009

About this Item

1st edition. 256 pages. 8.90x5.98x0.55 inches. In Stock.

Seller Inventory # x-1405187948

Bibliographic Details

• Title: Development Communication: Reframing the Role of the Media
• Publisher: Blackwell Pub
• Publication Date: 2009
• Language: English
• ISBN 10: 1405187948
• ISBN 13: 9781405187947
• Binding: Paperback
• Condition: Brand New
• Weight: 0.37 kilograms

About this title

Synopsis

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.

• Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
• Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
• Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

About the Author

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).