Development Communication: Reframing the Role of the Media
Language: English
Published by John Wiley and Sons Ltd, 2009
- Softcover
- New
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Seller Inventory # V9781405187947
- Title
- Development Communication: Reframing the Role of the Media
- Author
- Mcphail, Thomas L
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2009
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1405187948
- ISBN 13
- 9781405187947
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
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Kennys Bookstore
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