Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)
Language: English
Published by Tsinghua University Press, 2022
- Softcover
- New
Condition: New
US$ 98.28
Quantity: 3 available
Add to basketItem description from seller
Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m.
Seller Inventory # DR003121
- Title
- Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)
- Author
- [ YING ] DAI FU· CHA FEI ( Dave Chaffey ) DENG
- Publisher
- Tsinghua University Press
- Publication year
- 2022
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 7302600821
- ISBN 13
- 9787302600824
"Synopsis" may belong to another edition of this title.
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| Item | 16 to 30 business days | 8 to 16 business days |
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