Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m.

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Bibliographic Details

Title

Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)

Publisher

Tsinghua University Press

Publication Date

2022

Language

English

ISBN 10

7302600821

ISBN 13

9787302600824

Binding

paperback

Condition

New

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Synopsis

Language:Chinese.paperback.Pub Date:2022-04.publisher:Tsinghua University Press.description:Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic co

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