The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Language: English
Published by BIS Publishers, 2015
- Softcover
- Used
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Condition: Used - Very good
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Great shape! Has a publisher remainder mark. paperback Used - Very Good 2015.
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- Title
- The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
- Author
- Rappaport, Stephen D.
- Publisher
- BIS Publishers
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 906369377X
- ISBN 13
- 9789063693770
- Item weight
- 42.32 ounces
Every brand gets performance reports of their online, social, and mobile marketing communications efforts. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital communication. This book is the go-to source for understanding digital metrics. Published in association with the American Advertising Research Foundation (ARF).
"Synopsis" may belong to another edition of this title.
About the Author
The Digital Metrics Field Guide is his third book. Prior books were The Online Advertising Playbook and Listen First! Turning Social Media Conversations into Business Advantage, both published by John Wiley & Sons.
"About the title" may belong to another edition of this title.
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