Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Albee, A.
ISBN 10: 1137452803 ISBN 13: 9781137452801
Published by Palgrave Macmillan, 2015
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00041761644
Synopsis:
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
About the Author:
Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
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Bibliographic Details
Title: Digital Relevance: Developing Marketing ...
Publisher: Palgrave Macmillan
Publication Date: 2015
Binding: Hardcover
Condition: Very Good
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Digital Relevance: Developing Marketing Content and Strategies that Drive Results
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ISBN 10: 1137452803
ISBN 13: 9781137452801
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