Digital Rush

The only rule for Web success is that there are no rules. The dot- com entrepreneurs who make it big are the ones who forge their own paths and hammer out their own strategies. But where can a Web start-up or spinout go for reliable guidance, other than the school of virtual hard knocks?

DIGITAL RUSH explores the experiences and ideas behind some of the most fascinating and fast-growing Internet businesses of our time. Unlike other Web profile books, it digs deep by concentrating on a select group of cyber- entrepreneurs.

And they're hardly the usual dot-com suspects. Readers go behind the scenes with innovators such as: Startups.com, VarsityBooks.com, Enews.com, LivePrint.com, foofoo.com, RocketRadio, and others. The people who created, financed, and sweat blood over these sites talk about their dumbest mistakes, their smartest moves, how to cut through the clutter, and what they'd do differently if they were starting today.

This candid and business-savvy book delivers invaluable insights on how to: Start an Internet company * Take it to greater levels * Add an e-component to a brick-and-mortar business * Secure capital at every stage * Find talent * Attend to customer service * Generate new ideas * Forecast future Internet trends, and more.

Jonathan R. Aspatore (Arlington, VA) is the founder of EPS Business Partners, which helps existing companies spin out new business ventures. He is the author of The New Electronic Traders and Fire Your Broker and Trade Online, as well as a monthly column for Guerrilla Marketing.