: Este libro examina el discurso de la publicidad en relaci�n con la literatura y la teor�a literaria, y considera la funci�n social de los anuncios. Se centra en el lenguaje de la publicidad contempor�nea, vi�ndolo en interacci�n compleja con textos, m�sica e im�genes, y con las personas que lo crean y experimentan. El autor argumenta que los anuncios satisfacen una necesidad de juego y exhibici�n en la sociedad contempor�nea, evaluando su efecto en las personas y c�mo construyen su identidad. Incluye teor�as de ling��stica y po�tica, con ejemplos de literatura y anuncios recientes. EAN: 9780415041713 Tipo: Libros Categor�a: Tecnolog�a T�tulo: The Discourse of Advertising Autor: Guy Cook Editorial: Routledge Idioma: en P�ginas: 272 Formato: tapa blanda.

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Bibliographic Details

Title: The Discourse of Advertising
Publisher: Routledge
Publication Date: 1992
Language: English
ISBN 10: 0415041716
ISBN 13: 9780415041713
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.

About the Author

Guy Cook teaches at the University of Reading.

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