Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

Seller Inventory # mon0000793056

Contact seller

Report this item

Bibliographic Details

Title: The Discourse of Advertising (Interface)
Publisher: Routledge
Publication Date: 2001
Language: English
ISBN 10: 0415234557
ISBN 13: 9780415234559
Binding: paperback
Edition: 2nd Edition
Condition: Good

About this title

Synopsis

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

About the Author

Guy Cook

"About this title" may belong to another edition of this title.

Store Description

Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.

Visit Seller's Storefront

Seller's business information

Open Books, Ltd.
651 W. Lake St., Chicago, IL, 60661, U.S.A.

Sale & Shipping Terms

Terms of Sale

All items subject to prior sale. Refunds and returns within 30 days of shipment with authorization.

Shipping Terms

All orders ship within 2 business days. Most domestic orders shipped with USPS Bound Printed Matter with delivery confirmation, delivery within 2 weeks. Expedited orders ship via USPS Priority Mail. International Orders ship via USPS International Prioriry, delivery between 7-21 business days. Standard international shipping is expedited service.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 3.99	US$ 7.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.