195 pp. Some highlighter in text. An excellent examination of the data mining process, taking a practical approach to the subject, using actual case studies.; 8vo - over 7�" - 9�" tall.

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Bibliographic Details

Title

Discovering Data Mining: From Concept to Implementation

Publisher

Prentice Hall PTR, Upper Saddle River, New Jersey, U.S.A.

Publication Date

1997

ISBN 10

0137439806

ISBN 13

9780137439805

Binding

Pictorial Cover

Condition

Very Good+

Seller catalogs

Computers

About this title

Synopsis

This book teaches newcomers all they need to know to profit from today's powerful data mining technologies. Through extensive case studies and examples, you'll learn how companies are using data mining right now to achieve powerful results -- and how you can do it, too. Learn how data mining can help you build intimate relationships with customers that haven't existed for generations. Discover which areas of your business can benefit from data mining; the business, social and technical issues involved; how to prevent fraud and abuse; and how to make the most of outside consultants. The book also demonstrates IBM's powerful new Intelligent Miner tool and shows how it can be applied. Business and systems analysts; strategic planners; marketing executives; and other managers who can benefit from data mining.

From the Back Cover

This book teaches newcomers all they need to know to profit from today's powerful data mining technologies.Through extensive case studies and examples, you'll learn how companies are using data mining right now to achieve powerful results -- and how you can do it, too. Learn how data mining can help you build intimate relationships with customers that haven't existed for generations. Discover which areas of your business can benefit from data mining; the business, social and technical issues involved; how to prevent fraud and abuse; and how to make the most of outside consultants. The book also demonstrates IBM's powerful new Intelligent Miner tool and shows how it can be applied.Business and systems analysts; strategic planners; marketing executives; and other managers who can benefit from data mining.

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Seller's business information

Riverwash Books Inc.
642 Royal Place, Prescott, ON, K0E 1T0, Canada

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