This book outlines an easy-to-follow, easy-to-implement, step-by-step system that enables any business owner to uncover untapped sales and profits that flow directly to the bottom line. The 8 marketing strategies presented in the book are simple to understand and easy to implement without any overt risk. The marketing tools explained in this book are based on solid, fundamental principles which are often ignored in the day-to-day operations of a business. Here Is Just Some of What You Will Know After Reading This Book: - You Will understand the business you're really in and how that knowledge will save you from 60 to 70 hour workweeks. - You'll understand what a customer really is, and how to keep them coming back to you over and over again. - You'll understand the 3 fundamental ways to grow a business. - How to protect, nurture and profit from your business's #1 asset. - How to optimize your prices so you re getting the most profit possible. - How to dramatically increase the effectiveness of your advertising by 5, 10, even 20 times by making just one small change! - How to get your current customers to sell for you 24/7, without any effort on their part. - The single most powerful strategy for generating leads for your business.
Brian Kaskavalciyan is an entrepreneur, marketing strategist & consultant, an author and speaker. He is a recognized expert on relationship marketing. As an entrepreneur Brian has owned 8 companies, 5 in the home improvement industry.
One of those companies he built from scratch into a multi-million dollar national franchise with locations throughout the U.S. and Canada. As an author Brian has written a number of books & business building reports including this very popular book. As a marketing strategist Brian has worked with entrepreneurs in nearly two dozen industries from startups to $100+ million enterprises.
Along the way Brian and/or his companies have been recognized locally and nationally. One of Brian's home improvement companies was on the Qualified Remodelers Top 500 list for 3 straight years. His franchise company was designated as a Fast55 Company (fastest growing franchises) by Franchise Times magazine. Brian and/or his companies have also been seen in Inc. Magazine, Entrepreneur Magazine and on HGTV, Discovery Channel, ABC News and even The Oprah Winfrey Show.
Brian is the founder and lead marketing strategist for g|Four Marketing Group Inc. a strategic marketing firm that specializes in working with entrepreneurs to grow, sales, profits and equity value. And the creator of the award winning 1Into5 ProgramTM the ONLY completely Done For You marketing system designed to help successful companies develop Customers For Life so they'll get more referrals and repeat business.
