Druck auf Anfrage Neuware - Printed after ordering - Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions.

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Bibliographic Details

Title: The Drivers of Wearable Device Usage : Practice and Perspectives
Publisher: Springer International Publishing, Springer International Publishing
Publication Date: 2016
Language: English
ISBN 10: 3319303740
ISBN 13: 9783319303741
Binding: Buch
Condition: Neu
Dimensions: 241 millimeters width by 160 millimeters height by 10 millimeters depth
Weight: 289 grams

About this title

Synopsis

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.

About the Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.

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