Title: Driving Over A Cliff?: Business Lessons From The World*s Car Industry (the Eiu)
Publisher: Addison-Wesley
Publication Date: 1995
Language: English
ISBN 10: 0201593920
ISBN 13: 9780201593921
Binding: Hardcover
Condition: New

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Synopsis

Presents a strategic view of the different sectors and functions of the automotive industry, both across time and world regions.

Review

' ... A fascinating account of the car industry and its possible futures.' Business Times ' ... a riveting - though disturbing - read for anyone interested in the motor industry.' The Engineer

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