Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today

Victionary

ISBN 10: 9887566632 ISBN 13: 9789887566632

Published by Victionary, 2024

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today

Publisher

Victionary

Publication Date

2024

Language

English

ISBN 10

9887566632

ISBN 13

9789887566632

Binding

Soft cover

Condition

New

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About this title

Synopsis

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

Contains a curated selection of brand identities that are brilliant at adapting to the digital world.

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