Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today

Victionary

ISBN 10: 9887566632 / ISBN 13: 9789887566632

Published by Michael Neugebauer Publishing Ltd. (Minedition), 2024

About this Item

Seller Inventory # 18396049044

Bibliographic Details

• Title: Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today
• Publisher: Michael Neugebauer Publishing Ltd. (Minedition)
• Publication Date: 2024
• Language: English
• ISBN 10: 9887566632
• ISBN 13: 9789887566632
• Binding: Soft cover
• Condition: New

About this title

Synopsis

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

Contains a curated selection of brand identities that are brilliant at adapting to the digital world.