Dynamic Farmers' Marketing : A Guide to Successfully Selling Your Farmers' Market Products

Marketing and organization information for small farmers, vendors, and market management. A necessity for all participants in a public farmers' market.

This new book was released in the summer of 1997. In it, you will learn how to: 1) create visually exciting displays 2) organize a new market 3) turn your stall into the most profitable at the market 4) select products that customers want. An informal book that brings farmers'marketing all together. It's like sitting on a tailgate at the market and eavesdropping on valuable conversations between successful farmers. Save two years of trial and error just by studying and implementing the tips found in this book.

Jeff Ishee is Farm Director for WSVA radio in Harrisonburg, Virginia. The station was ranked # 1 in the nation in July, 2000 by Arbitron in the "News/Talk" format. Ishee produces and broadcasts more than 1500 "Agribusiness" segments each year for listeners in Virginia and West Virginia.

Ishee also served as VP of the Virginia Farmers Direct Marketing Association and is actively involved in farmers' marketing. He manages two retail farmers' markets in Staunton and Verona, VA and has consulted with numerous organizations on issues relating to public farmers' markets. He also serves on the Environmental Awards Selection Committees of Tyson Foods, Inc. and the VA Poultry Federation.

He is a columnist for the Daily News Leader in Staunton, where he writes a regular column on vegetable gardening. In 1997, Ishee wrote and published his first book entitled "Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Products."

Ishee received the Virginia Farm Bureau Federation's Agricultural Journalism Award for Broadcasting in 1999 and 2000, as well as an Honorary Degree from the Virginia Future Farmers of America in 2000.

He developed and manages two farm-related web sites.