E-Commerce Website Optimization: Why 95% of Your Website Visitors Dont Buy, and What You Can Do About it
Language: English
Published by Kogan Page, 2020
- Softcover
- Used
Seller: Brit Books, Milton Keynes, United KingdomBrit Books
AbeBooks seller since September 11, 2009
Condition: Used - Good
US$ 42.31
Quantity: 1 available
Add to basketItem description from seller
***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Seller Inventory # 4333520
- Title
- E-Commerce Website Optimization: Why 95% of Your Website Visitors Dont Buy, and What You Can Do About it
- Author
- Croxen-John, Dan
- Publisher
- Kogan Page
- Publication year
- 2020
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 178966442X
- ISBN 13
- 9781789664423
- Edition
- 2nd Edition
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.
Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
"Synopsis" may belong to another edition of this title.
About the Author
Johann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimization (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.
"About the title" may belong to another edition of this title.
Brit Books
Milton Keynes, United Kingdom
AbeBooks seller since September 11, 2009
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 10 business days | 7 to 10 business days |
|---|---|---|
| First item | US$ 21.38 | US$ 21.38 |
Payment methods
Specialty
Books, Hardback, Paperback, softbackSeller's business information
Brit Books Ltd
35 Burners Lane, Kiln Farm
Milton Keynes, United Kingdom MK11 3HA
Terms of sale
Brit Books endeavours to provide each and every customer with an excellent
shopping experience, backed by our customer satisfaction guarantee.
* Brit Books Ltd
* P. O. Box 7567 Milton Keynes MK11 9GE
* customercare@britbooks.co.uk, tel. 01908 262375
* Brit Books Ltd P. O. Box 7567 Milton Keynes MK11 9GE
* Company Reg. 06809965, Vat. GB972432513
* Company Rep: Celeste Milon
Shipping terms
Orders usually ship within 1 - 2 business days.