Ebusiness: A Beginner's Guide

Toby J. Velte

ISBN 10: 0072127449 / ISBN 13: 9780072127447

Published by Mcgraw Hill LLC Jan 2001, 2001

About this Item

Neuware - Build the optimal e-busniess site for your needs. This easy-to-follow beginner's guide explains how to develop e-commerce strategies to draw traffic, generate sales, and run your Internet business efficiently. You'll also learn to secure and optimize your site, from secure access and transactions to Quality of Service.

Seller Inventory # 9780072127447

Bibliographic Details

• Title: Ebusiness: A Beginner's Guide
• Publisher: Mcgraw Hill LLC Jan 2001
• Publication Date: 2001
• Language: English
• ISBN 10: 0072127449
• ISBN 13: 9780072127447
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 232W x 187H x 34D millimeters 232 millimeters width by 187 millimeters height by 34 millimeters depth
• Weight: 982 grams

About this title

Synopsis

E-commerce is booming - Forrester Research predicts this market to grow from 1999's $20.5 billion to $2.7 trillion by 2004. This title covers information an IT manager needs in order to build an effective e-commerce site, including server and software requirements, LAN/WAN connections, security, maintenance, and integration.

From the Back Cover

Integrate e-Business into Your Commerce Plans

Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business.Plan, design, build, tune, troubleshoot, secure, and manage your own fully-operational e-Commerce siteDevelop e-marketing strategies for vertical, horizontal, and standard marketsReview business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profitDetermine the best client-server configuration for your siteLocate and exploit a system's built-in e-commerce tools and functionalityIntegrate electronic data interchange (EDI) systems for more efficient business processesHacker-proof your network and server-plus establish encryption protocols for increased privacy