The Economics of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
Language: English
Published by Routledge 2013-03-21, 2013
- Hardcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
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- Title
- The Economics of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
- Author
- Frederic Wilfred Taylor
- Publisher
- Routledge 2013-03-21
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415818036
- ISBN 13
- 9780415818032
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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