Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy
Language: English
Published by Kogan Page, 2015
- Softcover
- Used
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
AbeBooks seller since April 28, 2005
Condition: Used - Good
US$ 1,533.75
Quantity: 3 available
Add to basketItem description from seller
Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Seller Inventory # Z1-N-014-00973
- Title
- Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy
- Author
- Cohen, Ivan K
- Publisher
- Kogan Page
- Publication year
- 2015
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749470194
- ISBN 13
- 9780749470197
With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students.  It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with confidence.  Each chapter contains a clear learning objective and learning outcomes, definitions of key terms, illustrations, charts, and graphs, and bullet point chapter summaries at the end.
Students will be able to understand:
- the crucial importance of the financial system to individual business and the macroeconomy
- the process of globalization and its implication for business
- the role of the market as well as supply and demand
- the impact of demand on branding and brand loyalty
- pricing strategies under various market structures
The book also includes free supporting online resources, including extra case studies and exam questions and answers, PowerPoint lecture slides, and links to current and relevant articles.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
AbeBooks seller since April 28, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 19 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 14.42 | US$ 36.56 |
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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.…
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Used books, Used textbooksSeller's business information
Phatpocket Limited
67 Newland Street
Witham, United Kingdom CM8 1AA
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