The Economics and Financing of Media Companies: Second Edition
Language: English
Published by Fordham University Press, 2011
- Softcover
- Used
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR008023270
- Title
- The Economics and Financing of Media Companies: Second Edition
- Author
- Picard, Robert G.
- Publisher
- Fordham University Press
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0823232573
- ISBN 13
- 9780823232574
- Edition
- 2nd Edition
- Item weight
- 440 grams
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.
Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
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