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Bibliographic Details

Title: Effective Health Risk Messages: A Step-By-Step Guide
Publisher: SAGE Publications, Inc
Publication Date: 2001
Language: English
ISBN 10: 0761915087
ISBN 13: 9780761915089
Binding: Hardcover
Condition: Acceptable

About this title

Synopsis

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Review

"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide..." Author: Arvind Singhal Source: Journal of Health Communication: International Perspectives Published On: 2004-11-04

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