Effective Health Risk Messages: A Step-By-Step Guide
Language: English
Published by SAGE Publications, Inc, 2001
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 317.42
Quantity: 2 available
Add to basketItem description from seller
1st edition. 224 pages. 11.50x8.75x0.75 inches. In Stock.
Seller Inventory # x-0761915087
- Title
- Effective Health Risk Messages: A Step-By-Step Guide
- Author
- Kim Witte/ Gary Meyer/ Dennis P. Martell
- Publisher
- SAGE Publications, Inc
- Publication year
- 2001
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0761915087
- ISBN 13
- 9780761915089
- Item weight
- 0.76 kilograms
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
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Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 2 to 3 business days |
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| First item | US$ 16.55 | US$ 39.72 |
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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