Effective House Organs (Classic Reprint)
Language: English
Published by Forgotten Books, 2022
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 23.58
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book highlights the evolution and impact of house organs, a versatile marketing tool employed by businesses for over a century. The author, an expert in house organ publishing, draws on decades of experience and hundreds of successful campaigns to illustrate the principles and practices of effective house organ creation. The chapters explore various types of house organs, from those targeting sales teams to those designed for dealers, employees, and consumers. The author emphasizes the importance of aligning house organs with an organization's overall marketing strategy, providing practical guidance on planning, editing, and distributing these publications. The book also delves into the historical significance of house organs, tracing their roots back to the early days of advertising. Overall, this comprehensive guide offers valuable insights into the power of house organs as a means to build relationships, increase sales, and drive business success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330298893_0
- Title
- Effective House Organs (Classic Reprint)
- Author
- Robert E. Ramsay
- Publisher
- Forgotten Books
- Publication year
- 2022
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330298896
- ISBN 13
- 9781330298893
- Seller catalogs
- Marketing
Master the art of the house organ with clear principles and proven practices that boost response and profits.
This guide outlines the core ideas behind editing and publishing house organs for many audiences. It blends foundational concepts with practical examples, showing how successful publications support manufacturers, wholesalers, retailers, and other organizations.
- Learn the fundamental purpose and structure of a house organ across different industries.
- See how real-world examples apply editorial principles to increase goodwill, sales, and profits.
- Discover how appendices and reference data can support planning, budgeting, and distribution.
- Understand common pitfalls and effective strategies for selling the idea to a company.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
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| First item | US$ 0.00 | US$ 0.00 |
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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TradeSeller's business information
FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
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All books are Print on Demand and will be printed upon purchase and shipped in New Condition. Orders typically ship within 3-5 business days. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the ask bookseller a question link to contact us and we'll respond within 2 business days.
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