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Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs (Classic Reprint) - Softcover
Synopsis
Master the art of the house organ with clear principles and proven practices that boost response and profits.
This guide outlines the core ideas behind editing and publishing house organs for many audiences. It blends foundational concepts with practical examples, showing how successful publications support manufacturers, wholesalers, retailers, and other organizations.
- Learn the fundamental purpose and structure of a house organ across different industries.
- See how real-world examples apply editorial principles to increase goodwill, sales, and profits.
- Discover how appendices and reference data can support planning, budgeting, and distribution.
- Understand common pitfalls and effective strategies for selling the idea to a company.
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Effective House Organs (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Print on Demand. This book highlights the evolution and impact of house organs, a versatile marketing tool employed by businesses for over a century. The author, an expert in house organ publishing, draws on decades of experience and hundreds of successful campaigns to illustrate the principles and practices of effective house organ creation. The chapters explore various types of house organs, from those targeting sales teams to those designed for dealers, employees, and consumers. The author emphasizes the importance of aligning house organs with an organization's overall marketing strategy, providing practical guidance on planning, editing, and distributing these publications. The book also delves into the historical significance of house organs, tracing their roots back to the early days of advertising. Overall, this comprehensive guide offers valuable insights into the power of house organs as a means to build relationships, increase sales, and drive business success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330298893_0
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Effective House Organs The Principles and Practice of Editing and Publishing Successful House Organs Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330298893
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Effective House Organs The Principles and Practice of Editing and Publishing Successful House Organs Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330298893
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Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 15 available