Title: Effective House Organs The Principles and Practice of Editing and Publishing Successful House Organs Classic Reprint
Publisher: Forgotten Books
Publication Date: 2018
Language: English
ISBN 10: 1330298896
ISBN 13: 9781330298893
Binding: PAP
Condition: New
Weight: 619 grams

About this title

Synopsis

Master the art of the house organ with clear principles and proven practices that boost response and profits.

This guide outlines the core ideas behind editing and publishing house organs for many audiences. It blends foundational concepts with practical examples, showing how successful publications support manufacturers, wholesalers, retailers, and other organizations.

Learn the fundamental purpose and structure of a house organ across different industries.
See how real-world examples apply editorial principles to increase goodwill, sales, and profits.
Discover how appendices and reference data can support planning, budgeting, and distribution.
Understand common pitfalls and effective strategies for selling the idea to a company.

Ideal for readers of business publishing, advertising, and corporate communications who want a clear, actionable framework for building a successful house organ.

"About this title" may belong to another edition of this title.

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