The Effective Use of Market Research
Language: English
Published by Kogan Page, 2004
- Softcover
- Used
Condition: Used - As new
US$ 6.91
Quantity: 1 available
Add to basketItem description from seller
: Este libro, 'The Effective Use of Market Research', explora las circunstancias en las que la investigación de mercado es necesaria y explica qué puede esperar la administración de la investigación. Además, analiza los tipos de decisiones comerciales que se pueden tomar como resultado. Una organización que conoce a sus clientes y monitorea bien su actividad, y que también tiene una buena comprensión de las técnicas clave de investigación que necesita, es probable que desarrolle estrategias de ventas, marketing y comunicación más competitivas. Esta última edición explica cómo desarrollar muestras representativas, la legislación de protección de datos y la ética profesional incorporada en el Código de Conducta de MRS. EAN: 9780749442002 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Effective Use of Market Research Autor: Robin Birn Editorial: Kogan Page Idioma: en Páginas: 256 Formato: tapa blanda.
Seller Inventory # Happ-2023-12-20-6f621358
- Title
- The Effective Use of Market Research
- Author
- Robin Birn
- Publisher
- Kogan Page
- Publication year
- 2004
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 074944200X
- ISBN 13
- 9780749442002
- Edition
- 4th Edition
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies.
This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
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