Electronic Commerce 2002: A Managerial Perspective (2nd Edition)

Easy to read, describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. For managers and professional people in any functional area of the business world.

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002

is

ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.

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Your One Source for E-COMMERCE.