Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Electronic Commerce 2002 : A Managerial Perspective
Publisher: Prentice Hall PTR
Publication Date: 2001
Language: English
ISBN 10: 0130653012
ISBN 13: 9780130653017
Binding: Hardcover
Edition: 2nd.
Condition: Good
Weight: 4.206 pounds

About this title

Synopsis

Easy to read, describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. For managers and professional people in any functional area of the business world.

From the Back Cover

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002

ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.

and...

Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life—Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.

Your One Source for E-COMMERCE.

"About this title" may belong to another edition of this title.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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